With Magento everything is modular so you don’t have to modify the core functionality, which makes it much easier to customize for client needs. Magento provides an array of flexible features and thousands of extensions which can be customized for your perfect e-commerce needs. Services like catalog management, mobile commerce and purchaser accounts help to broaden your customer base while marketing and analytics tools help in keeping a check on what’s working and what’s not. Controlling every facet of web store from merchandising to promotions is possible through Magento. It is user friendly and hence attracts more visitors to it.