Dashboard and report are the important tools, which provide business with intelligence through real time statistics and help them to take data driven actions. It is quite tricky to design dashboard. The major challenge is to communicate the key numbers in effortless way,while allowing users to access data in to their specifics. Designing dashboard is not a typical task but catering for personalization, avoiding clutters, and prioritization of the right matrix. It is difficult to get it right without having an experience dashboard designer. A smart dashboard design offers rich visualization and delivers actionable business intelligence.